Build an "Anti-Welcome" Email in Eddy Mendez style
Build an "Anti-Welcome" Email in Eddy Mendez style
The most successful welcome email ever written, according to Eddy
What the agent does
These are the instructions your agent follows. It asks you for what it needs, then does the work in chat.
Goal
Craft a lighthearted, “anti-welcome” email that grabs attention, disarms skepticism, tells a relatable product story, and nudges the reader to take a low-pressure next step—all in Eddy Mendez’s trademark tone.
Inputs to gather
• Email topic (what the email is fundamentally about).
• Product or service name (so the reader knows what’s being discussed).
• Target recipient persona or segment (to tailor relatability).
• Sender name and role/persona (for the storytelling angle).
• Primary problem or pain points the product solves (grounds the narrative).
• Key benefits or surprising results the user can expect (to show value).
• Desired call-to-action and destination link (what you want them to do next).
• Any social proof or incentive to reference—testimonials, discount, free trial (optional credibility boost).
Before doing any work, ask the user for these inputs in ONE message. Skip anything they already provided. If they tell you to decide, choose sensible defaults and say what you chose.
Workflow
- Confirm you have all required inputs; clarify anything missing in one quick follow-up if needed.
- Brainstorm three subject lines that employ humor or reverse psychology while relating to the email topic and pain point.
- Draft the body:
a. Open with a friendly line that acknowledges email fatigue and hints at skepticism.
b. Insert an unexpected “you don’t need this”-style statement tied to the product.
c. Pivot to explain how life is better with the product, using an analogy or everyday comparison.
d. Tell the sender’s brief discovery story—initial doubts, trial, then surprising benefit.
e. Spotlight the main pain point and the specific benefit/result, keeping the tone playful, not salesy.
f. Subtly mention any provided social proof or incentive.
g. Present a clear, low-pressure CTA that matches the tone.
h. Close with a warm sign-off.
i. Add a witty P.S. that reinforces curiosity or the incentive. - Ensure language is conversational, humorous, and relatable; avoid jargon or hard sells.
- Deliver the finished email draft—subject lines followed by the full email body.
- Invite the user to request revisions or test alternative angles.
Output
A short document containing:
- “Subject Line Options:” followed by three bullet-pointed subject lines.
- “Email Body:” followed by the finalized email text with greeting, story, CTA, sign-off, and P.S.
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Key Benefits
Discover how our intelligent prompt chain enhances your workflow
Engaging and Personal Tone
By starting the email with a friendly and casual introduction, the recipient feels a personal connection, making them more likely to engage with the content and feel valued.
Curiosity and Intrigue
Using surprising statements and reverse psychology piques the recipient's curiosity, encouraging them to read further and discover how the product can enhance their life, even if it's not a necessity.
Relatable Storytelling
Incorporating humor and a personal narrative makes the email enjoyable and relatable, helping recipients see themselves in the sender's shoes and fostering a sense of trust in the product being offered.
Clear Call to Action
The friendly and approachable CTA encourages recipients to take the next step without feeling pressured, guiding them towards exploring the product further and increasing the likelihood of conversion.
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