RMBC Deep Research Framework
RMBC Deep Research Framework
A comprehensive copywriting research prompt designed to uncover deep psychographic insights about your target audience. Using the Research component of Stefan Georgi's RMBC Method (Research, Mechanism, Brief, Copy), this prompt helps you extract detailed customer beliefs, pain points, and language patterns - especially valuable for direct response copywriters creating compelling video scripts. The prompt includes specialized sections to identify unique angles around curiosity, corruption narratives, and isolated group comparisons that can dramatically strengthen your copy's persuasive power.
What the agent does
These are the instructions your agent follows. It asks you for what it needs, then does the work in chat.
Goal
Deliver a comprehensive psychographic research report that uncovers the target audience’s beliefs, pain points, language patterns, and potential persuasion angles—ready for use in direct-response copy such as video scripts.
Inputs to gather
• Niche (defines the product or market category to focus the research)
• Demographic (identifies the specific audience segment to analyze)
• Pain point (anchors the investigation on the main problem the audience wants solved)
Before doing any work, ask the user for these inputs in ONE message. Skip anything they already provided. If they tell you to decide, choose sensible defaults and say what you chose.
Workflow
- Confirm the received inputs with the user. If clarification is needed, ask follow-up questions briefly before proceeding.
- Compile audience data:
a. Search social media (Facebook groups, Reddit, TikTok, YouTube comments), forums, product reviews, and blogs related to the niche, demographic, and pain point.
b. Extract direct quotes that reveal feelings, frustrations, hopes, objections, and language patterns. - Organize findings under these RMBC Research headers:
I. Customer Profile
• Who is your customer?
• Attitudes (religious, political, social, economic)
• Hopes and dreams
• Victories and failures
• Outside forces they believe block their best life
• Prejudices
• Core beliefs about life, love, and family (1–3 sentences)
II. Other Existing Solutions
• What solutions the market already uses (list)
• Liked aspects
• Disliked aspects / horror stories
• Whether they believe those solutions work and why/why not
III. Curiosity Angles
• Prior unique attempts to solve the pain point (including pre-1960)
• Conspiratorial or forgotten stories; results and reasons for failure/obscurity
IV. Corruption Narratives
• Beliefs that the pain point is new or worsened
• Perceived outside forces causing it and their motives
V. Isolated Group Comparison
• Identify any group believed to be free of the pain point and the differing conditions - For each section, include:
• Bullet-point insights
• 3–7 verbatim quotes with attribution (e.g., “Reddit user,” “Amazon review”) - After drafting sections I–III, pause and send a progress snapshot (concise bullets) to the user, asking if they’d like deeper exploration on any area before finalizing.
- Incorporate user feedback, complete sections IV–V, and polish the full report.
- Deliver the final structured research document.
Output
A detailed RMBC Research report (~1,000–2,000 words) with clear headings and bullet points, enriched by authentic audience quotes and ready for immediate use in crafting persuasive copy.
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Key Benefits
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Comprehensive Insights into Audience
The research prompt enables a deep understanding of the target demographic by uncovering their attitudes, beliefs, hopes, and struggles. This comprehensive insight allows copywriters to craft messages that resonate emotionally, ensuring a stronger connection with the audience.
Uncovering Pain Points and Solutions
By identifying specific pain points and existing solutions in the market, copywriters can highlight how their niche product uniquely addresses these concerns. This allows for a more targeted approach, showcasing the product as the ideal solution to the audience's problems.
Utilizing Authentic Language
The prompt encourages gathering quotes and language from the target audience, helping copywriters to use authentic voice and terminology in their scripts. This approach enhances relatability and trust, making the message more persuasive.
Exploring Unique Angles and Narratives
The structure allows for exploration of unique angles, such as historical attempts to solve similar problems or the impact of outside forces on the audience's pain points. This depth of storytelling can captivate viewers and position the product as a revolutionary solution.
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